Strong consumer centric innovation & training expert on consumer goods industry. 16 years more on market/consumer research as primary and secondary project lead, covering regional & global consumer/product/competitive research, transferring knowledge into actionable insight, especially to maximize technology & product commercial value.
Expert on research strategy, test design, moderating and analytical skills. Has been travelling all over the world to meet, investigate with local consumers, marketers. Always keeps curiosity, passion all the time to learn from real consumers.