Global Product & marketing Leader consumer research & Technical innovation expert emerging market cross-region efficiency
- R&D Product & Marketing Leader to integrate business, technology, consumer into innovation strategy and lead to business success through high quality project management. -Consumer Research Expert (primary & secondary). Supervised more than 200 qualitative and 50 quantitative tests globally. Talked more than 2000 consumers, 800 focus groups around the world across Asia, Euro, US, Middle East, Africa and South America.Strong skills on storytelling, metaphor, ethnography study, collage, project technique, consumer modeling and turning insight into action. -Consumer & Technical Innovation Expert. Led front end innovation process, system and talents pool for emerging market. -Emerging Market Expert & Leader. Led 9+ brands across global emerging market to deliver local insights, innovation and business success. -Beauty & Health Care Clinical Strategist. Operated 10+ clinical tests and supervised 30+ clinical reports design & analysis to bring clinical insights into superior claims and proof of efficacy. -Global Leader to work under multi-national culture, team, organization to achieve best productivity and cross-region efficiency.