Rich market/consumer research experience on quantitative & qualitative, covering regional & global consumer/product/competitive research, transferring knowledge into actionable insight, especially to maximize technology & product commercial value. Expert on research strategy, test design, moderating and analytical skills. Jianning has been travelling all over the world to meet, investigate with local consumers, marketers. She keeps her curiosity, passion all the time to learn from real consumers.
Moderating Coverage & Major Skills:
- Covering areas of product development, consumer profiling, packaging optimization, concept fine tuning, habit/consumption change opportunity
- Key Moderating Skills:
- Deep Probing – understand the unexpressed
- Story Telling – identify the unknown that hard to express
- Metaphor – find the truth in easy ways
- Project Technique – locate the underneath wishes
- Analytical Thinking Styles for Summary:
- Find unique In-depth & differentiation opportunity
- Identify target consumer and detailed people profiling
- Consumer modeling, draw simple messages from complicated information
- Turn insight into actionable R&D, business proposals
- Moderating: 1 on 1, 1 on 2/3, FGD, In Home Visit, Ethnography
- Moderating Styles:
- Object Driven - yet keep flexibility to help people express freely and deeply
- Engagement – be partner with consumers
- Empathy – feeling the way of consumers
- Active Listener – hear the words with true heart
- Industry: Personal Beauty Care, Hygiene Care, Home Goods, Food & Beverage, Asia Related
- Deep Probing – understand the unexpressed
- Story Telling – identify the unknown that hard to express
- Metaphor – find the truth in easy ways
- Project Technique – locate the underneath wishes
- Find unique In-depth & differentiation opportunity
- Identify target consumer and detailed people profiling
- Consumer modeling, draw simple messages from complicated information
- Turn insight into actionable R&D, business proposals
- Object Driven - yet keep flexibility to help people express freely and deeply
- Engagement – be partner with consumers
- Empathy – feeling the way of consumers
- Active Listener – hear the words with true heart