My journey to be a successful bridge between US, Atlanta & china
I got an unexpected message 2 weeks ago from my first client in US. We started work since Oct. 14 to help the company to sharpen target consumer, identify brand architecture and identify the right benefit promise of the products. They have superior products, just that lacks a clear cut of the brand planning. Even though it's a small business, I was so happy we all agreed it still need right strategy.