Moderating Coverage & Major Skills:
- Covering areas of product development, consumer profiling, packaging optimization, concept fine tuning, habit/consumption change opportunity
- Key Moderating Skills:
- Deep Probing – understand the unexpressed
- Story Telling – identify the unknown that hard to express
- Metaphor – find the truth in easy ways
- Project Technique – locate the underneath wishes
- Deep Probing – understand the unexpressed
- Analytical Thinking Styles for Summary:
- Find unique In-depth & differentiation opportunity
- Identify target consumer and detailed people profiling
- Consumer modeling, draw simple messages from complicated information
- Turn insight into actionable R&D, business proposals
- Find unique In-depth & differentiation opportunity
- Moderating: 1 on 1, 1 on 2/3, FGD, In Home Visit, Ethnography
- Moderating Styles:
- Object Driven - yet keep flexibility to help people express freely and deeply
- Engagement – be partner with consumers
- Empathy – feeling the way of consumers
- Active Listener – hear the words with true heart
- Object Driven - yet keep flexibility to help people express freely and deeply